Ned Scholfield, McIntyre Australia

Ned Scholfield, McIntyre Australia | Designer Interview | Travelshopa

Photography by McIntyre Australia

He was ten years into his fashion career when NED SCHOLFIELD - the 6th generation of a Merino wool farming family in Victoria - decided that he wanted to share the joys of wearing wool. Having identified a gap in the market and access to some of the world’s finest Merino wool, MCINTYRE AUSTRALIA was born; a 100% Australian wool knitwear company that manufactures women's, men's and accessories collections in Melbourne. Here, we speak to the man who is taking the product of his 170-year-old family-run business direct to the consumer with his emerging fashion label.

 

 

How did you get started in fashion? What were you doing before you started your label?

I have been working in fashion for 10 years now. My most recent role was Global Sales Manager at Australian brand Crumpler. I really enjoyed working for an Australian company that exports globally and it was during this time that I started to think about starting my own label that is iconic Australian.

What inspired you to start your label?

I grew up on a Merino wool farm which my ancestors (The McIntyre’s) have been growing wool on since 1846. I have always loved wool as a fibre and working in fashion I felt there was a gap in the market for wool clothes that I wanted to wear; good quality basics in on trend colours.

If asked to describe your label to someone unfamiliar with it, what would you say?

Smart casual Merino knitwear

What makes your label unique?

We use 100% Australian Merino wool, and we manufacture everything in Australia.

What is your design philosophy?

Premium basics in on-trend colours.

How would you describe your design process?

We get a lot of inspiration from old Australian made knitwear. Whether it be a scarf from the 1950’s or a cableknit that our grandparents knitted. We take this inspiration and apply 21st-century design and manufacturing practices to it to come up with something that is classic yet modern.

What are your best selling products?

Our unisex crewneck ‘The Colin’.

Ned Scholfield, McIntyre Australia | Designer Interview | Travelshopa

Ned Scholfield with his father

Who are your customers?

25 to 45-year-old urban dwellers who care how their clothes are made.

Where do you look for inspiration?

We look everywhere for inspiration! For example, we are inspired by quality Australian workwear styles, high-end Italian menswear, and the latest on-trend colours.

How has the Internet/digital marketing impacted your business?

In a very positive way. The majority of our sales are made online, and we see it as a vehicle to grow a global brand from Australia. We put a lot of focus on having high-quality imagery of our garments to ensure customers can ‘see’ the details of each product.

What’s the best business advice you have received?

KISS – Keep It Simple Stupid.

What do you think the future holds for your label and shopping in Melbourne?

I see McIntyre continuing to grow in the Australian market at a steady rate, whilst simultaneously expanding into new markets Internationally. As for shopping in Melbourne, I am a big fan of independent stores and I really like the shopping strip in Northcote at the moment.

If you could give one piece of advice to a young designer, or someone starting out in their career, what would you say?

Find a niche and hone in on it. Understand that customer, and make sure you talk to them directly.

Ned Scholfield, McIntyre Australia | Designer Interview | Travelshopa
Ned Scholfield, McIntyre Australia | Designer Interview | Travelshopa

Shop The Story

Ned Scholfield, McIntyre Australia | Designer Interview | Travelshopa

McIntyre Australia

‘The Colin’ Women’s Merino Crewneck

Ned Scholfield, McIntyre Australia | Designer Interview | Travelshopa

McIntyre Australia

‘The Maria’ Women’s Merino Cable Knit

Ned Scholfield, McIntyre Australia | Designer Interview | Travelshopa

McIntyre Australia

‘The Nigretta’ Merino wool Cable Scarf

Ned Scholfield, McIntyre Australia | Designer Interview | Travelshopa

McIntyre Australia

‘The Nigretta’ Merino Cable Scarf

Ned Scholfield, McIntyre Australia | Designer Interview | Travelshopa

McIntyre Australia

‘The Kenneth’ Mens Fisherman Jumper

Ned Scholfield, McIntyre Australia | Designer Interview | Travelshopa

McIntyre Australia

‘The Nigretta’ Merino Cable Scarf

Eleni Panagiotou, Candlelit and Co.

From her annual pilgrimage to her motherland, Greece, Eleni Panagiotou reflects on how she turned a “let’s get crafty and do a candle making workshop” thought into the successful Melbourne based business CANDLELIT & CO in the most unorthodox way.

Logan Komorowski, United Strangers | Behind the Seams | Travelshopa

Many businesses start with a pain point or gap to fill, and some start as a love affair, turn into an obsession, and then become a business, organically. The latter is how Eleni Panagiotou started Candlelit and Co..

Raised by traditional Greek parents with a strong work ethic, Eleni feels it was only natural for her to turn a passion into a business. However, it was more than that. A strong love of homewares, a keen eye for design and a gap in the market fuel her creative process. As a result Eleni pioneered the true marble candle in Australia, swiftly moved onto the Scandinavian inspired grid candle and has now gone back to basics with a new CODED series.

Eleni visits her motherland each year for a bit of R&R. Like any true entrepreneur her mind never stops ticking and gathering ideas for what’s to come. She believes that moments are her greatest inspiration. This trip is no different. She confesses that her grandmother’s favourite tree lemon myrtle (in Athens, Greece) may be the start of her next move.

Can you describe the process of crating the perfect candle?

Our candles are carefully created from only the highest quality eco soy wax and through endless meetings with our parfumers to create the perfect scent. Quality over quantity is what we believe in when crafting each candle. Through years of testing we have discovered the perfect balance to creating a clean burning scented candle. We’ve recently started running Candle Making Workshops to share our tips and tricks of the trade with new candle makers looking to start a business, and also those looking for a new hobby.

How did the CODED series come about and what does it all mean?

Anyone who knows me will tell you I’m self taught when it comes to the business and marketing side of Candlelit and Co.. Over the past 5 years, after repeated disappointing meetings, marketers from a number of major Australian homewares stores have refused our product due to our basic series “not being colour coded” – like so many other candle businesses. I often got “You NEED to colour code your series” or “It won’t matter that your brand will resemble another”.

They were convinced that we too should colour code our candles and packaging! But who wants to be like everyone else right? With the aim to offer a point of difference to our customers, we coded our latest series ‘CODED’ with the Greek Alphabet as an alternative to the colours and number codes that have penetrated the candle market.

The Greek letters were chosen as I was born and raised in Athens so it’s a part of who I am and I want to share that connection with our customers.

What inspires you?

Moments, mainly moments. It’s 6.23am in Athens, drinking my Greek coffee and overlooking a glimpse of Lykavittos and next to me my grandmothers favourite tree lemon myrtle and all I can think of is “that would make an amazing scent”.

What has been the biggest highlight in business?

My biggest highlight(s) are when I still to this day see sales coming in from stockists and customers that have supported our journey since day one – always fills my heart.

Logan Komorowski, United Strangers | Behind the Seams | Travelshopa
Logan Komorowski, United Strangers | Behind the Seams | Travelshopa

The Greek letters were chosen as I was born and raised in Athens so it’s a part of who I am and I want to share that connection with our customers.

How would you describe the style/vibe of Melbourne?

Individuality! Melbourne black is what we’re known for but don’t be fooled just around the corner you may just see pops of colour.

What is your favourite thing about Melbourne?

The Cafes – because coffee is taken on another level here, Restaurants – always something new with renowned chefs opening a piece of heaven for us to indulge, and Shops…where do I begin? If you need it, or want it, you’ll find it!

Which local retailers are your go to and why?

Homewares – If in Melbourne you need to visit Fenton & Fenton! Even the minimalists in you will surrender to owner Lucy’s love for colour. So many unique pieces to visually place in your world but this comes with a disclaimer – best you visit with all or no credit cards. You’ve been warned – Happy Shopping.

Fashion – Elk is the place to be – tucked away in Melbourne’s North you won’t be disappointed. Style, quality and artful pieces designed by local married duo Marnie and Adam. Hot tip – Get to their pop up sales if you dare (you’re welcome)!

What is your top style tip?

Comfort – Don’t let anyone tell you you have to feel binding in order to look amazing. Stay away from copy paste chains – search for unique boutiques that will have you love your body all over again with their one off pieces.

@candlelitandco

candlelitandco2

CandleLit & Co. | @candlelitandco

About. Sisters Eleni and Rita, have always found solitude in burning candles at home. The spark for the business was set alight when they began to question the health implications of lighting candles. In an effort to ensure their family was breathing clean air, Candlelit and Co. was born. The luxe range of gorgeously designed and smelling candles are made from chemical and paraffin free eco soya wax with leadfree cotton wicks.

With delectable flavours like White Tea and Berries, Coco Lust and Roasted Coffee, Candlelit and Co. likes to explore the terrain and see just where their high quality candles can take them, whether it be a new scent, design, fun candle name, collaboration or giveaway, this young Melbourne-based company is truly on fire!

What you can expect. Be taken on a journey through a whimsical colour palette of pale tones, with images that seamlessly complement one another. The chic candle designs are displayed creatively and set amongst tasteful home decor shots in areas of the home where we’d love to curl up with a book or take a bath by some Candlelit and Co. candlelight.

Why we follow. We’re taken to a happy place with every new upload! We’re kept on toes waiting to see what new flavour or design the brand will come up with next, and love how beautifully they share their story with us.

Find out more about CandleLit & Co.

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