Alessandra Eddy, Luna Atelier

Alessandra Eddy, Luna Atelier | Interview | Travelshopa

Silk pyjamas and luxe loungewear have become staples which are fit to transcend well beyond the bedroom. When we chance upon an emerging brand that is unique, staying true to self and founded upon the right experience, the product always speaks for itself. Sydney-based Laura Hannan and Alessandra Eddy have created LUNA ATELIER with the intention to create beautiful, luxury sleepwear, and they have achieved just that. In a short time, they have released two standout TAILORED SLEEPWEAR collections and no doubt have more up their sleeve. We talk to Alessandra about their journey in the latest fashion category that is definitely here to stay.

What were you doing before you started your label?

I studied Fashion Design and Production at East Sydney then worked in PR and Marketing for years. I worked for a PR agency and then went in-house with a group of international luxury goods houses.

Laura worked in marketing for media houses and then went into operations for importing in retail.

What inspired you to start your label?

We were new mums who wanted to start our own business. We wanted to create a beautiful, luxury sleepwear offering in Australia as there are only a handful of brands overseas however, we couldn’t find any of the same calibre in our local market.

If asked to describe your label to someone unfamiliar with it, what would you say?

Bringing sophistication back to the bedroom, our tailored sleepwear is designed to make women feel chic from dawn till dusk. Cast aside the oversized shapeless t-shirts and replace them with fashion-forward 100% silk pyjamas. As women we take such care of ourselves from 9-5, our philosophy is why not do it every hour of the day.

What is ‘tailored sleepwear’?

Tailored sleepwear are garments cut to compliment the female form. Some features include Italian slant pockets, tuxedo lapels, silk piping, elasticised waistbands. Our garments keep comfort at the forefront with a fashion-forward design, perfect to be worn out of the house.

What makes your label unique?

Our sleepwear is designed not only for the bedroom but to be worn out of the house. The unique pieces can pair in with your wardrobe or wear as a set to make a statement.

What is your design philosophy?

First and foremost that each piece is comfortable to wear but cut perfectly to compliment the female form, always avoiding the oversized, shapeless look.

How would you describe your design process?

We are inspired by interior fabrications, periods in fashion and unique cultures across the globe. A certain colour or way of dress can form the main theme and undercurrent to a collection.

Alessandra Eddy, Luna Atelier | Interview | Travelshopa
Alessandra Eddy, Luna Atelier | Interview | Travelshopa
Alessandra Eddy, Luna Atelier | Interview | Travelshopa

Who are your customers?

Women looking for sleepwear that is fashionable and makes them feel fabulous when wearing it! We have many customers buying our pyjamas as gifts, they are ideal presents for new mums, bridal showers etc.

What are your best selling pieces/collections?

Our stand out and signature is our Paloma Pyjama Shirt and Pant (pictured below). Our customers purchase this as a full set to either wear at home or break it up to wear out and about. E.g shirt to work tucked into a pencil skirt and heels or pants with sneakers and a t-shirt.

Where do you look for inspiration?

Lifestyle. We take our print inspiration from artists, world travellers and inspirational women. All of our garments are named after iconic women of the past, designed for women of our future.

How has the Internet/digital marketing impacted your business?

We have only operated in a digital savvy environment. From our previous experience in marketing and PR, we have recognised the positive benefits. Being able to communicate directly with consumers, potential customers and to be able to control our own visual blueprint in the marketplace.

What’s the best business advice you have received?

Always have something up your sleeve, never over commit and be strategic in all of your business decisions.

What do you think the future holds for your label and Australian designers?

We see a big movement in the sleepwear and lifestyle category. More and more customers are wanting longevity and ease in their wardrobes, less trend-driven and more lifestyle-focused.

Alessandra Eddy, Luna Atelier | Interview | Travelshopa
Alessandra Eddy, Luna Atelier | Interview | Travelshopa

Louise Hill, Louise Hill Design

Louise Hill, Louise Hill Design | Interview | Travelshopa

A lifetime surrounded by art has empowered Louise Hill to create a business based on her lifelong passion. The subtle influence of a creative family and art centric home led Louise into a creative career working for some of England’s most well known brands and acquiring skills based on traditional core skills, like hand drawing. Nowadays, Louise has crafted a fascinating artistic process that is mostly inspired by the exciting and colourful experiences of living and travelling in Asia. The result… hugely complex and awe-inspiring digital artwork. Here’s an insight into how she does it and what lies ahead for this talented Singapore-based artist.

When did you become interested in art?

I have been surrounded by art and textiles all my life as my parents are both designers so it has always been something I have been very aware of and loved from a young age. There are gorgeous little ‘vignettes’ of art objects beautifully arranged all over my parent’s house!

What was your first art love?

I think my first art love was a stunning book of works by Maxfield Parrish that we had at home, I fell in love with his use of colour and fine detail and could look at the prints for hours.

What is your signature style?

I love to use a vintage style, however, some of my work can be really vibrant and colourful or extremely delicate and meticulously multilayered. I definitely have two sides to my work.

How did it come to about?

I come from a graphic design background and I spent 15 – 20 years as a packaging designer working for companies such as Crabtree & Evelyn, Fortnum & Mason and Whittard in London. I found my ‘niche’ in this kind of illustrative finely detailed style whilst working on wine labels in my early days out of art school. We didn’t use computers in those days so we hand drew all of our typography and sketched out our ideas. This, in turn, has formed the way I work now on the design of my prints.

Can you tell us a bit about your artistic process?

I tend to mix my old skills with my new, I start off by brainstorming and sketching – I love Pinterest for digital mood boards but I would be lost without a sketchbook! Then I start to gather fabrics and props from my collection at home and which I find in markets or buy online, I am always collecting and tend to buy stuff when I see it as I always have future designs in my mind.

I also go out to take photos for the artwork of places, architecture, street furniture, patterns, and scenes or photograph still life compositions at home in my studio. All of these images are then transferred to my computer where I start the process of adjusting each image, cutting them out, changing them around and I often end up with around 200 – 400 images in one digital artwork.

I also illustrate patterns and paint chinoiserie and in turn photograph them to add to the huge multilayered digital artwork. The process takes a long time and is incredibly detailed but I love working in this way – I’m definitely a perfectionist!

What do you do when you get the artist’s equivalent of writer’s block?

I can honestly say I NEVER get it! In fact, I have a bit of a problem with switching it all off, I have to keep a notebook and pencil by my bedside and one in my handbag at all times to write down ideas and make lists…

What are your creative influences?

I love to follow fashion designers and typographers, interior design, pattern and textiles on Instagram, I really love ‘Interiors’ Magazine and Australia’s ‘Vogue Living’ and ‘Zolima’ blog for all cultural and interesting articles on Hong Kong – all of these really inspire me. I love local culture and love to explore the streets for local pattern and colour – there is so much to take inspiration from in Asia.

A great work of art should…

Bring you a feeling of happiness, contentment and something new every time you look at it might bring other kinds of feelings that mean something special to you. You should either feel very comfortable with it or it should challenge your thoughts and perceptions – everyone has different taste, needs and ways of living with art…

What are you currently working on?

I am incredibly busy and have exciting new projects ahead. I have just finished my ‘Hong Kong Neon’ Limited Edition print which I am so incredibly pleased with, my heart skips a beat every time I look at it! I just LOVE it! I flew to HK to take the photos for it and also used photos taken when I lived there. I am passionate about the old iconic neon signs they are so beautifully made and designed – for me, it represents a gorgeous mix of HK cool typography and vintage design. It is so sad that they are slowly disappearing. I was incredibly lucky to capture a couple for my print before they were taken down a week after I photographed them. I would love to be able to go back in time a decade or two and take photos of the original signs – neon and handpainted.

I have also just finished a collaborative project for TAFF (The Fashion & Textile Federation of Singapore) to raise awareness of Singapore based designers. I teamed up with Darsala who create beautifully handcrafted bags and jewellery and added three of my digital artworks to their handheld and clutch bag designs. I love a collaboration and to try out interesting new ways of showing my work.

What’s next for you?

For the next few months I will be busy on my ongoing collaboration with Poon’s restaurant in London and will be designing a new range of smaller prints based on Chinese window shapes – an extension of my larger Limited Edition prints which use Chinese window trellis design as their framework, they will also be Limited Editions that can be collected as sets. I can’t wait to get these new designs underway!

Louise Hill, Louise Hill Design | Interview | Travelshopa
Louise Hill, Louise Hill Design | Interview | Travelshopa
Louise Hill, Louise Hill Design | Interview | Travelshopa
Louise Hill, Louise Hill Design | Interview | Travelshopa

Playlist: Volume 6 2018

Playlist Volume 4 2018 | Music | Travelshopa Guides

Image:  Ralph’s, Saint-Germain, Paris

Go on a classical journey inspired by the soundtrack from Ralph Lauren's 50th Anniversary Runway Show and some of the greatest films of all time such as Life is Beautiful, The Mission, The Godfather and Platoon in our Playlist Volume 6 2018.

Spring Shopping: 8 reasons to attend Glamorous Giving 10

What's coming to Glamorous Giving this spring | What's New Singapore | Travelshopa

Image: Capsule Collection by Juliette

One of Singapore's biggest shopping events, Glamorous Giving 10, is coming up next week: in its 10th edition, on September 12 to 13, shoppers will find some of the best bargains of up to 80% off from more than 50 Singapore-based designers and retailers. Every edition, we’re increasingly impressed by new brands that come to showcase their collections as well as the brands that make a regular appearance. In the lead up to this shopping extravaganza, we spoke to a few of the regular brands about why they love being part of #GlamorousGiving and why they think you should attend.

What's coming to Glamorous Giving this spring | What's New Singapore | Travelshopa

‘Whatever’ t-shirt from the limited edition series in support of AIDHA

Capsule Collection by Juliette

“Being at GG is always great fun! It is usually the first fair after the summer and it is always very nice to have this opportunity to meet and chat with a lot of people you know. Being at Glamorous Giving is a great honor as I am happy and proud to support UN women. This year, Glamorous Giving will be a fantastic opportunity for us as we will also introduce our new charity project which is a collection of 4 t-shirts in limited edition to support AIDHA, a Singapore based association helping female domestic workers achieve economic independence through financial education. Being at Glamorous Giving is fantastic to find all the brand you love with the best deals!” Juliette Capillaire

Stones That Rock

“As the event organisers, we love Glamorous Giving on so many levels. Firstly we are very proud to support the work of the Singapore Committee for UN Women via fundraising. We are also able to support their work by helping raise their profile and spread the message of their work across Singapore and the region. The event is also a great opportunity to provide an avenue for small businesses to clear stock – something which can be difficult and costly – to make way for new collections. Lastly, Glamorous Giving enables us to interact directly with our customers. We love bringing the community together – shoppers and vendors – to create a fun, highly anticipated event twice per year.” Leah Lambert

What's coming to Glamorous Giving this spring | What's New Singapore | Travelshopa

‘Meredith Blue’ stone necklace with detachable pendant

What's coming to Glamorous Giving this spring | What's New Singapore | Travelshopa

Just Gaya’s namesake collection of accessories

Just Gaya’s

“As a brand owner and shopper, I look forward to Glamorous Giving twice a year. As a brand owner, we are able to contribute to the Singapore Committee for UN Women, which ultimately empowers women across the region and as a shopper, I benefit from the great sales offered by each brand. The September edition is a great time to start early Christmas shopping too.” Gaya Subra

Simply Silk

“Glamorous Giving has become the talk of the town. Ladies look forward to it, as it’s by far the most relaxed and fun fair in the calendar. Shoppers come with full purses looking to snap up fantastic bargains and to catch up with their friends. Besides selling past collection pieces, for this edition of Glamorous Giving, I have especially sourced new designs – so my customers are in for a real treat. The opening night is always great fun – lots of bubbles and chatter – definitely looking forward to it!” Dominique Bunn

What's coming to Glamorous Giving this spring | What's New Singapore | Travelshopa

Tie dye short frill dress

What's coming to Glamorous Giving this spring | What's New Singapore | Travelshopa

‘French Sole’ Love Heart Poodle loafer

Sole 2 Sole

“Being part of Glamorous Giving is always fun. It’s important to me because I know we’re supporting a very good cause, the ambiance is always great and it’s a wonderful opportunity to clear stock. I’ve participated in the last couple of years and it’s definitely one of the events I look forward to joining. As a longtime retailer, I understand how important it is to turn stock over as fast as possible, so Glamorous Giving is a perfect vehicle for this. I also appreciate that I always get to be in the same spot, so returning customers can always find me.” Lynette Lim

Cote and Badt

“Glamorous Giving is an opportunity for Cote and Badt to bring to our loyal and to our new customers our Spanish espadrilles at incredible prices! A broad range of styles and sizes to give you ample choice and bring home a pair… or more! Join us for these 2 days of a fantastic atmosphere with fabulous vendors and their exceptional offers. And the best is yet to come… we support UN Women!” Samira

What's coming to Glamorous Giving this spring | What's New Singapore | Travelshopa

‘Zen’ flat espadrilles crafted in soft leather and jute with rubber sole

What's coming to Glamorous Giving this spring | What's New Singapore | Travelshopa

Leather Tassel Wallets

Desti Saint Handbags

“I love participating in Glamorous Giving because of its amazing vibe and energy and of course because I know that we’re all supporting a fantastic cause. I’ve been part of the event from the beginning and I’ve loved watching it grow and become more and more popular as shoppers realise that there are genuine bargains to be had. After participating for so many years, I feel like I know so many of the brands and I always enjoy the community atmosphere and the way everyone is there to enjoy themselves.” Desti Saint

Theresa Cotton

“I love participating in Glamorous Giving because of the positive and good atmosphere at the event. It’s also a good opportunity to catch up, support and shop bargains from independent local vendors. I especially enjoy meeting up with customers as it’s a chance to introduce my brand and get people to try on African prints and feel the fabrics. Last but not least Glamorous Giving supports a good cause, Singapore Committee for UN Women, which raises awareness and funding for women and girls who are seeking economic independence, leadership development and a life free from violence and abuse. I always look forward to Glamorous Giving as it’s a fun and enjoyable event for everyone!” Theresa

What's coming to Glamorous Giving this spring | What's New Singapore | Travelshopa
‘Linda’ V neck tunic dress with side pockets

Explore more about Glamorous Giving 10

Orchard Parade Hotel
1 Tanglin Road
Singapore 247905

Wednesday 12 Sep 2017
6:00 p.m. to 9:00 p.m.
Thursday 13 Sep 2017
10:00 a.m. to 7:00 p.m.

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