Rome, one of the historic capitals of the couture, at the end of last century lost much of its glamour in favour of Florence and Milan, where all the most renowned fashion labels have moved. In recent years, however, some historical brands such as Valentino, Fendi and Gucci have chosen to return and establish here their creative headquarter. These giants of fashion and the historical fashion schools are a magnet for aspiring designers and fertile ground for a renewed creative ferment in the Eternal City. Here are five local designers from Rome that we have chosen for their innovative spirit and the strong link with the territory. All “made in Italy” from head to toe!
Words & Images via Lucilla Loiotile
Architect, fashion historian and designer, Patrizia Fabri, in 2003 buys a historical hattery, with more than a thousand shapes of wood models for modelling hats. Strong with traditional tools and techniques, she gave life to her brand and many new creations. From original woollen caps to unique sculpture hats, her boutique is a place of wonder, as the wonder on the faces of those who enter the shop and are faced with feathered hats or rare pieces from the last century.
Via Dell’Oca, 34 – 00192 Roma
Maria Diana, architect and contemporary jewellery designer, combines in her creations unconventional materials as ceramic and porcelain with gold, platinumluster, leather and wood, using traditional techniques and experimenting with new technologies as laser cutting, as she did in the “City Collection”. The creative process started with the graphic processing of city maps printed with laser techniques on wooden support used as a mould to print textures on porcelain.
This young talented designer has chosen to open her shop in “the street of painters and artists” in a beautiful 17th-century palace. It is not by chance that we find her love for architecture also in the geometric prints used all over, or in individual inserts, to personalize her collections. She herself photographs facades of modern Roman buildings that she uses in her prints.
Via Margutta, corner Vicolo Orto di Napoli, Rome
All the models are characterized by the vertebrate, a new handmade “knot” leather process, patented by the two founders of Retropose: Giulia e Federica. The creative duo is creator, producer and seller of their own brand, entirely based on true Italian craftsmanship. They prefer quality rather than quantity and are always available to customise measure and colour on request, making your bag a unique piece.
Via del Pellegrino, 60 Rome
The name of its brand means 37, the age Eleonora Moccia had when she decided to launch her footwear brand.
She translates elements of masculine aesthetic into hyper-feminine in an unconventional way. The hallmark of Trenta7 is the traditional briefcase clasp, presented in a wide colour and material palette that ranges from brushed nickel and brass to PVC plastics. The leather used has selected from the finest Italian tanneries, produced and guaranteed by the craftsmanship high qualities standards of the Marche area footwear district.