As the Greek name suggests, Singapore-based Arete Goods means excellence and virtue related with the fulfilment of purpose or function. Despite growing from just 3 shirtdresses, 6 ballet flats and 3 sashes in 2015, to a variety of clothing designs in dozens of fabrics, 15 ballet flats, leather totes and a new sandal collection today, Arete Goods still achieves the arete of a good. Here we explore how their clean, modern and effortless aesthetic was identified in anther brand, EDEN + ELIE, and so a new brand collaboration was formed in time to celebrate Singapore's National Day.
How did the Arete Goods x EDEN + ELIE collaboration come together?
We first came across EDEN + ELIE on Instagram and were immediately attracted to their simple designs and elegant colour pairings of their jewellery. In addition, we are impressed by their high level of craftsmanship, using quality Miyuki beads and 24k gold-plated hardware.
At Boutique Fairs in March 2017, we bumped into EDEN + ELIE’s founder Stephanie, who was wearing her beautiful jewellery and the conversation for collaboration was sparked.
Why did you choose to collaborate with EDEN + ELIE, over another brand?
Both Arete Goods and EDEN + ELIE share the same philosophy of creating functional pieces with a contemporary aesthetic. Equally crucial to our partnership choice was the fact that they place a similar emphasis on craftsmanship and the quality of their materials, which really resonated with what Arete Goods stands for.
Our new wrap dresses feature a flattering v neck and backline, which goes really well with EDEN + ELIE’s earrings and Everyday necklaces! Their hand-woven gold necklace features a signature beaded clasp that allows the wearer to wear it at her most flattering length.
Furthermore, the neutral palette of our wrap dress collection is enlivened by EDEN + ELIE’s new Emerald and Royal colours. Each dress and jewellery is designed to be versatile, with thoughtful details that make it effortless to match with other pieces in the modern woman’s wardrobe.
What makes a successful collaboration?
We think that synergies between the brands is most important – the brands’ philosophies, aesthetics and quality must be complementary in order to achieve a successful collaboration. It certainly helped that the EDEN + ELIE team were a lovely bunch to work with!
How does the collection celebrate Singapore, and its National Day?
Both Arete Goods and EDEN + ELIE’s products are designed in Singapore and made by experienced artisans and tailors in Singapore – a perfectly apt collaboration to be launched close to Singapore’s National Day!
How would you describe Singapore style?
Vibrant, multi-cultural and unique.
What are your top tips to celebrate Singapore National Day?
Gatherings with friends and/or family to celebrate togetherness – nothing beats spending time with our cherished ones!
If you’re looking for something to do with friends and family, join Arete Goods and other local brands such as Hush Candles, All Good Things, and The Halia at Garden Events’ The Villa Fiesta, held at the Singapore Botanic Gardens on National Day, 9 August from 9am-7pm!