Wai Wai, Wai Yang | Behind the Seams | Travelshopa

Myanmar-born fashion designer WAI WAI may be making a statement with her signature prints, but her focus and self-confidence are what really stand out. She shares her views about the Singapore fashion industry and an insight into the design process for her androgynous label, WAI YANG.

An eagerness to share her ideas to the industry was ultimately the driving force behind the career of Myanmar-born fashion designer Wai Wai. This ultimately led to the conception of Wai Yang, an androgynous label for women who love to push the boundaries of fashion.

Her specialisation in print – on top of Fashion Design and Textile degrees from Raffles Design Institute and London College of Fashion – is probably the reason why her signature prints are so highly sought after.

Wai Wai blends various techniques like digital, traditional and screen printing against unconventional materials like scraps, cargo boxes and bubble wraps. The result is a collection of clean and minimal silhouettes with intriguing prints, textures and details. She has also collaborated with Textile & Fashion Federation Singapore (TaFf) and took part in FashionisTech 2017, an initiative that encourages the integration of fashion and technology.

We get inside Wai Wai’s creative mind as she chats with us about her design process and her take on the fashion industry.

How did you decide to become a fashion designer?

I have a great interest in art and crafting since I was very young, and to be a fashion designer has always been my ambition. I am always motivated and dedicated to what I love to do and believe in, so I followed my instinct and pursued my dream.

Could you please describe your design process?

First, I start out with the material finding process, come out with a concept and move on to the textiles design process such as mark making, drawing, painting, print placement and experimentation process. From then imagine the silhouettes and do sketches and technical drawings, and then finally moving on to the toiling and sampling process.

What’s the biggest challenge with being a creative in business?

The biggest challenge is to strike a balance between making highly creative or innovative designs and making wearable commercial garments that are easily marketable.

I am always motivated and dedicated to what I love to do and believe in, so I followed my instinct and pursued my dream.

 

Wai Wai, Wai Yang | Behind the Seams | Travelshopa

Image: Founder, Wai Wai

What’s your top business advice?

Before knowing the market or competitors, it’s crucial to know who you are and where you stand, with a very clear direction sense.

What are some current fashion trends?

Utilitarianism, bold stripes and checks pattern

In your opinion, what’s the future of the local fashion industry in Singapore?

In the future, the local fashion industry will become better and more international, as the government becomes more supportive of the talents by providing funds. Singaporeans are gradually becoming more open minded and supportive of the local talent and creations now compared to the past. Therefore, there are many opportunities and rooms for developing and improving for the emerging talents which will also improve the local fashion industry slowly.

Before knowing the market or competitors, it’s crucial to know who you are and where you stand, with a very clear direction sense.

 

Wai Wai, Wai Yang | Behind the Seams | Travelshopa
Wai Wai, Wai Yang | Behind the Seams | Travelshopa

Pre-order Wai Yang’s latest collection online

All images courtesy of Wai Wai.

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