Carrie K: The local brand collaborating with Disney for a second time
An edgy spin on a timeless tale: Singapore-based jewellery brand, Carrie K. collaborates with Disney once again and unveils a stunning collection inspired by Beauty and the Beast.
Before you watch the highly anticipated live-action remake of the Disney classic, revisit the tale through Carrie K.’s latest collection. Carrie K. tells the story of Disney’s Beauty and the Beast by spotlighting the fine balance between the beauty and the beast in all of us.
The collection features hand-worked pieces like ear studs, rings, necklaces and charm bracelets in rose gold, yellow gold and silver.
Founder and designer, Carolyn Kan describes the design process and tells us how actress Emma Watson, who plays Belle in the live-action remake, inspired her to launch the collection in conjunction with International Women’s Day (8 March).
There are many themes in the story of Beauty and the Beast. What attracted you to work on the theme of ‘a fine balance between the beauty and the beast in all of us’?
I wanted a collection that was able to consider both sides of the coin, perfection vs imperfection and offer a suggestion to look beyond the surface, where one can always find the beauty within. So we set the pearl, which during the period of the story was seen as one of the most beautiful and coveted gems, against the outline of the fearsome Beast’s teeth. Then we expanded the idea to set the “bling” against the outline of the Beast’s teeth.
The main character, Belle, also resonated strongly with me as she personifies inner beauty and inner strength. Belle, played by Emma Watson, is the ultimate feminist with her independent spirit and fervent belief in gender equality. It was what prompted me to launch my collection on International Women’s Day on 8th March. And we are supporting the Singapore Committee for UN Women by donating a percentage of sales of the charm and bracelet to their programme on gender equality.
Could you take us back to the design process? How does that play out for such projects?
We started working on this collection in October and we had our first set of prototypes by the end of December. Because we started with a strong story that offers rich fodder for ideas, we were able to develop this collection very quickly. Emma Watson was the perfect muse hence our take on the story is a bit of a twist on a classic.
Beauty and the Beast is a classic that evokes a sense of nostalgia amongst those who grew up with the film. Did this affect your design process? If so, how?
It is very interesting that Beauty and the Beast appeals women of all ages. Hence, our collection features options for customers in their 20s through to 50s, for the young and the young at heart.
Belle resonated strongly with me as she personifies inner beauty and inner strength. Belle, played by Emma Watson, is also the ultimate feminist with her independent spirit and fervent belief in gender equality.
This is your second collaboration with Disney. How did the collaboration come to be?
Both Disney and Carrie K. share in the love for story-telling. Following the success of the first collaboration with Disney on Alice in Wonderland – Through the Looking Glass, Disney approached us again to retell the “tale as old as time” with a new Carrie K. spin on things.
If you could pick another Disney story to work on, which one would you pick and why?
That is a really tough question. Every Disney story intrigues with such great messages. When we finished Alice and Wonderland, I thought that was it, we had worked on our favourite story. Then Beauty and the Beast came along, and I love the story and the collection just as much.