Fitzroy – Melbourne’s first suburb stands for all things cool and eccentric. Though it has experienced an inevitable gentrification, this iconic precinct has managed to retain its creative edge, thanks to the slew of bookstores, art galleries, local fashion boutiques and artists’ markets in the neighbourhood. For the best shopping in Fitzroy, wander along Brunswick and Gertrude Street, where main drags like multi-label boutiques offering iconic labels and local favourites, Scandi style home accessories and design studios reside.
Image: Great Dane Furniture
What do you get when a designer combines his love for architecture and travel with fashion? Timeless designs that simply stand out. Dizingof is the brainchild of Israeli-born Haim Bzezinski, who is famed for unconventional designs. The brand became an instant hit and 14 years later, still rules the fashion scene with three locations across Melbourne.
292 Brunswick St, Fitzroy VIC 3065
Edgeley’s designs walk an important tightrope between high glamour and practicality, elegance and kitsch. Not a surprise when you’re home to a medley of handpicked designers curated by the founder’s expert eye. These include hand-made leather accessories by Tusler, pop art perspex earrings by Doodad and Fandango, the modern minimalism of Nevada Duffy, the wild animal print silk scarves of Cleo Ferin Mercury and the list goes on.
220 Gertrude St, Fitzroy VIC 3065
A household name and Australia’s eminent purveyor, master, and collector of Scandinavian furniture, Great Dane exudes a fiery passion for timeless Scandi design. Furniture, home accessories and lighting that accentuate minimalism, clean lines and neutral elements are a common sight in this store.
175 Johnston St, Fitzroy VIC 3065
One word comes to mind when you enter this store – Timeless. Pickings and Parry is inspired by a time when men dressed with style regardless of what they did and products were purchased for its quality and longevity. Every product in the store tells a story; be it a shirt, leather jacket or a pair of shoes. Apart from featuring over 35 brands, the shop also offers barber services. Not quite the retail experience one can imagine.
126 Gertrude St, Fitzroy VIC 3065
A prominent fixture at Gertrude Street, Smart Alec Hatters has been a purveyor of men’s fashion accessories for over 10 years. “A well-dressed gentleman without a hat is incomplete,” says founder Michael Albert, who also believes that hats are forgotten accessories. What we love about this store is that it caters to everyone – from the dapper gentleman to the progressive punk.
235 Gertrude St, Fitzroy VIC 3065
This award-winning art and design studio creates artworks and screen-printed designs that are built upon the foundations of technical excellence and innovation in print, and a love for contemporary art. Aside from their studio, artworks, homewares and fashion designs, as well as a carefully curated selection of locally produced artisan goods, are proudly displayed in their lovely Fitzroy store.
225 Gertrude St, Fitzroy VIC 3065
Inspired by the urge to fill every woman’s wardrobe with unique, timeless pieces that inspire individuality & confidence, The L A I R stocks an enviable portfolio of labels, as well as its in-house label, L A I R. Handmade in Australia, their collection sees are common use of leather on its apparel and accessories. The L A I R also features a swimwear collection, notably from Zulu & Zephyr and Fella Otis.
122 Gertrude St, Fitzroy VIC 3065
Some know them as a store that sells all sorts of eccentric and hard-to-find objects. Others know them as a wholesaler and design studio that produces artist-licensed objects and bespoke ranges for cultural institutions. Whatever you know them for, Third Drawer Down desires to be a lot more. Their stores are independent concept destinations that curate objects from around the world. You’ll find objects out of the ordinary, homewares, books, jewellery as well as editions produced by their studio.
93 George St, Fitzroy VIC 3065