KL-based fashion designer, Kittie Yiyi has definitely carved a name for herself in the fashion industry. She created a buzz when she launched her own womenswear label in 2014 at the KL Fashion Week with just 2 years of working with a local designer.
From hand sewing princess dresses to her Barbie doll to graduating from Raffles College of Higher Education and then launching her first collection at KL Fashion Week 2014, Kittie Yiyi has sure come a long way in a short span of time.
The social media influencer slash fashion designer now aims to bring fun and joyfulness into her clothing line by making loud and smart pieces with her eponymous label. We chat with the talented designer as she shares her journey and the story behind her latest SS 2017 collection, By the Seashore.
Kittie started blogging about her daily office wear with her friend and that caught a lot of attention from the public. “I always knew I wanted to be a fashion designer. Although people knew me for my blog posts before becoming a designer, at the end of the day, designing was what I always wanted to do,” shared Kittie.
Inspired by things around her life, Kittie brings a whole new meaning to creativity. Her personality reflects in her designs – just like her, it’s all about having fun, standing out and being pretty. “I used to design princess dresses on paper when I was younger. I cut the curtains in my room and hand sew them to my Barbie dolls,” says Kittie.
Her designs consist of everyday pieces, from dresses to suits. In 2015, Kittie wowed the audience with her collection and that kicked off her online sales. “The biggest lesson I have learned thus far is when you start something, your patience is always being tested. But, we have to be patient in order to keep our passion burning so that we can reach our target.”
“I want this collection to encourage people to stay positive and cheerful no matter how hard of a situation they are in.”
"We have to be patient in order to keep our passion burning so that we can reach our target”
The story behind Kittie’s latest collection, “By the Seashore” reflects around a romantic yet rebellious mermaid who wants to explore the world., Kittie went for a more pastel palette together with custom made prints of the sea. Purple and yellow hues are also used to compliment the core colours.
The collection sees loose fitting clothes and fluid movement pieces but both men and women. To maintain her signature quirky and jovial touch, self-embroidered characters can be seen on each piece.
Kittie sources for her materials from all around the world as she loves to travel. Inspired by Alexander McQueen’s creativity, Kittie hopes for her brand to grow internationally.