If you’ve ever travelled to Seoul, you’ll realise that men in Seoul are always dressed to the nines. And thanks to the booming men’s fashion scene in Seoul – menswear ruled the runways at Seoul Fashion Week – it has opened up a plethora of men’s boutiques around the city with more options for you to choose from. From iconic street styles to dapper looks, we present to you our guide to Men’s Fashion in Seoul.
A play on preppy style
Available at various stockists.
Off the top of the list is Beyond Closet, one of Korea’s emerging menswear labels. Mixing traditional English and American fashion with a distinctive Korean aesthetic, you’ll discover practical yet sophisticated wears for work and play. The creative mind behind Beyond Closet, designer Tae Yong, impresses with his eloquent fabrics; infused with contemporary elements. Visit Beyond Closet for a play on preppy style and dandy looks. The brand is quite the institution itself, boasting many outlets around the city.
A dynamic combination of contemporary art and youth culture
Founded in spring 2013, BLINDNESS represents the dynamic combination between contemporary art and youth culture, always exploring new concepts and themes. The collections are defined by a minimalist take – also their signature – on artworks and developed fabrics. Expect outerwear like coats, jackets, leather as well as shirts, sweatshirts and knitwear – all of which are clad in pastel palettes and earthy tones.
Brands unfamiliar to locals
Located in one of Seoul’s trendiest shopping districts, Joe’s Garage is truly a departure from the usual street style options. Touted as an American casual select shop, this premium denim store stocks Japanese brands unfamiliar to locals and offers Union Special hemming services. Among the denim labels include Toy’s McCoy, Champion, Studio D’Artisan, Samurai Jeans and First Arrows and Japanese magazines like Clutch, Lightning and 2nd.
Multi-label with the best Korean brands
If you desire to be on par with the latest trends but have no idea where to begin, we suggest paying a visit to MSK Shop. Stocking the best of the best, you’ll find Korean brands like Text Silence, SLWK, Maison Kitsune, Heich Es Heich and Heritage Floss, just to name a few.
Streetstyle and workwear brands
Another multi-label shop in the list is Ohkoos. Among streetwear staples, you’ll also uncover workwear from usual suspects like Nigel Cabourn, The Real McCoy’s, Anatomica, Black Sign, Big Union. Do check out their website for events like flea markets and exciting sales. The two-storey boutique is also filled with stylish home accessories. We defy you to leave this place empty-handed.
An institution for menswear classics
Available at various locations.
Vintage lovers are in for a treat. Known as one of the oldest boutiques in town, San Francisco Market is an institution for menswear classics with reminiscent of a flea market in San Francisco – thus the moniker. The boutique stocks brands from around the globe – including the likes of Italy, USA, Japan, France and Korea. A classic favourite for those who value sleek lines and intricate craftsmanship.
Basic and minimalist fashion
Second Move is a new move for men beyond the existing traditional menswear market. Men can treat themselves to seasonal pieces for every casual style – whether you’re hitting the clubs with the gang or off to a BBQ dinner. Prepare to also find a mix of functional, utilitarian clothing and inscrutable basics.
A unique take on menswear
Accentuating a sense of youth and playfulness, Sortie Seoul mainly carries three brands – Eastlogue, Unaffected and Sortie Seoul. Fit for any style or occasion, this marketplace offers everything from neck vests, long shirts, weaving climbing pants, crewneck shirts, slant pocket jackets, collar shirts, knitwear to accessories like bucket hats, scarves and ties. It’s crucial to know that all these pieces a created with attention to detail and unique touches.