The fashion in Seoul never disappoints. Don’t take our word for it – just look at the outstanding mix of Women’s Fashion brands we encountered. From a stunning mix of street-style pieces to chic casuals – and a hint of high fashion favourites, these are the hottest Women’s Fashion brands to know. Some are fresh off the runways of Seoul’s Fashion Week! It’s no wonder that people in Seoul are always dressed to the nines. Presenting our guide to Women’s Fashion in Seoul.
Street style at its best
If you are all for donning a stunning street-style outfit, a visit to Alogon would suffice. Undecidedly edgy and sleek, you will find a selection of leather jackets, puff sleeve jackets, hooded sweaters and denim leggings, just to name a few. Alogon is the brand child of designer Yong Kyun Shin whose aesthetic stands out for the use of unusual combinations of fabrics, geometric silhouettes and bold prints.
Chic, Neo-Minimalism Fashion
One of hottest indie brands in K-town, Grace Raiment exudes freshness and a quiet edginess. It is evident that designer Kim So Jung has a creative flair for chic, neo-minimalist fashion. The SS16 collection offers oversized trench coats, padded jumpers, and vests, knitted cardigans, pleated jackets – perfect for work and the weekend.
Minimalist fashion with a twist
Stocked at S Style Contemporary | Shinsegae Department Store
Based on the principle foundation of femininity, LEYII illuminates an understated yet powerful attitude for all women. The minimal yet contemporary designs are a manifestation of a well-balanced composition of experimental patterns and details. A sophisticated palette of muted tones of neutrals and subtle pop of colour can be found in these pieces. Designer Seunghee Lee has created quite an impact on the fashion scene by debuting in London Fashion week back in 2009 to showcasing her collection at the New York Fashion week in 2015.
Accessible and wearable fashion
Available at various locations.
One of the more wearable fashions during Seoul Fashion Week, Lucky Chouette brings forth a range of edgy to playful styles to suit every mood. Fresh from the runway, their SS16 collection, Bon Voyage, sees a mix of colour in loose-fitting silhouettes. If you see yourself as a global smart shopper, Lucky Chouette is the place to be.
Preppy with an edge
Designer duo Steve J and Yoni P draw inspiration from British street-style and cleverly change it up to suit the Korean market. The result is a show-stopping scene of modish pieces clad in stripes, plaids, lace, and leather – and of course, a burst of colourful prints and patterns from their eponymous label. This is preppy with an edge.
80s retro is back
Available at Rare Market.
The purveyors of Seoul’s coolest concept store, Rare Market bring us an exciting in-house fashion brand. We11 Done is a blast from the past – featuring the return of 80s retro. We’re talking oversized trench coats, textured wide legged pants in various prints and the mish-mash of velvets, floral prints, leather, stripes, and glitter. These pieces can be purchased at Rare Market but word has it that they will launch their e-commerce shop later this year.