Positioned right at the entry of Gangnam, shopping in Cheongdam-dong is every shopaholic’s dream come true. Spilling with avant-garde fashion pieces, up-and-coming fashion designers, multi-concept shops and galleries, it is no wonder this frisky region is dubbed as one of the main shopping districts in Gangnam – and also one of our favourite places to shop in 2016. Be sure to also snap a few #ootd shots in front of some gorgeous storefronts sprouted along the streets.
Autumn-inspired flower shop
Amidst the bounty of fashion and homeware labels, we were delighted to come across a petite flower shop in our travels. Established in 1998, Bless Garden oozes romantic naturalism at its best. Brimming with autumn inspired flora and fauna and subdue colours, the flower shop looks like a scene from a fairy tale. And while you’re picking you favourites, be sure to sit in for one of their flower arrangement classes to steal a couple of tips from the experts.
Edgy, on-trend bling jewellery
If you love to bring on the bling then a trip to H.R Jewellery is all you’ll need. Decked with a fabulous mix of Swarovski crystals and curious blend of silver and gold, this jewellery store is definitely one not to miss – additional brownie points, if you’re all for gem studded skull designs. Founded by Korean designer Hera Park – who is also a top fashion stylist, the designs range from antique styles to on-trends necklaces, earrings, bracelets, rings, chain-belts, brooches and even scarves. You’ll be acing the accessory game in no time.
Women’s fashion inspired by Pantone’s colours
One of the more prominent brands in Seoul, it’s designer, Katiacho has a knack for creating chic and well-balanced looks for women. The eponymous brand is no stranger to the runway too. Paying a heavy focus on Rose Quartz (one of Pantone’s colours of the year), Katiacho cleverly adds a mix-match of texture and colour – like matching a khaki trench coat with a silk Rose Quartz top or adding a touch of lace to the Pantone colour. Of course, they do have their fair share of chic street wear staples fit for all styles. You’ll have to see it for yourselves to believe it.
Multi-label fashion boutique for him and her
Are you a lazy shopper? We won’t judge. Instead, we’ll let you in on a secret that goes by the name of Koon with a View. Boasting 5 outlets across the city this multi-label boutique is a one-stop destination for all your on-trend fashion looks with an avant-garde twist. Spoil yourselves with their range of edgy outerwear, shoes, fashion accessories and of course, other staples for both men and women. A snippet of brands includes, RICHLY Aimo, AMI, PM AM, Seo Hyein…the list goes on.
One-stop multi-concept store
As you walk into My Boon, you cannot help but gush over its grandiose setting. This 6,700-square foot boutique is every fashionista’s dream with a mix of the trendiest fashion, accessories, beauty cosmetics, art, books and even a café under one roof. Even if you’re not the biggest shopaholic, a visit to My Boon is a must, just for its uber stylish interior and showcase of contemporary culture.
Scandinavian-inspired modern furniture
If you are all for the Scandinavian craze in the home decorating department, Oblique Table will be your ultimate wonderland. Using only the finest imported materials, the furniture store is brimming with sleek handcrafted wooden pieces, polished clean neutrals and fine cuts. Apart from Scandinavian-inspired designs, Oblique Table also offers a line-up of custom-made furniture and interior design advice that you can discuss over a cuppa at their café.
Fashion-forward apparel for the modern woman
With a remarkable repertoire up its sleeve – designer and founder Won Choi has worked as a textile knitwear designer with Alexander McQueen and her pieces have been raved about by The Guardian, Collette and Barneys – ONE CHOI is nothing short of fashion-forward apparel for the modern woman. If her accomplishments have piqued your interest, you’ll be thrilled to know that ONE CHOI also partners with the most accomplished knit production teams in Korea, bringing forth a twist on classic silhouettes of merino wool apparel.