Having been dubbed the SoHo of Seoul, Samcheongdong is the perfect juxtaposition of traditional Korean and modernity. On one hand, you have traditional monuments like Bukchon Hanok Village and Changdeokgung Palace, on the other, a bevy of specialty shops offering on trend womenswear and menswear, with oh-so-pretty storefronts, adorable cafes, and charming art galleries topped with intriguing architecture. We daresay this neighbourhood of Jongno-gu is a rising hot spot for all shopaholics. Take a tour of our top shopping picks in Samcheongdong.
Chic streetwear styles
9owls is no stranger to the shopping scene in Seoul. With a series of outlets across the region, we won’t be surprised if this fashion and lifestyle store is a top contender in every fashionista’s black book – and with valid reason. The pieces at the Samcheong-dong store display chic vintage looks, killer fashion accessories and contemporary pieces that ooze street style. We also fell in love with their warm, earthy tones across their current collection.
Socially conscious boutique featuring emerging designers and artisans
With such a heart-warming vision up its kitty, Heartist easily won our hearts. This socially conscious and eco-friendly label is a flagship store that nurtures aspiring designers by featuring up-cycled products by the designers. You’ll also find a striking mix of fashion staples for him and her, as well as a thrift store and a rooftop garden – all of which are available at the 6-storey glasshouse. It’s great to know that all profits go to supporting visually challenged children, endangered animal species and the underprivileged. And did you know that the 6-storey building is fully environmentally friendly – right down to the using its own water supply system? You’ll have to see it for yourselves to believe it.
A modern twist on everyday homewares
If you’re all for a modern twist on everyday homewares, NNN will be your very own Ikea. We’re talking about stainless steel toothbrush hangers, wooden toilet paper racks, pendant lamps decked in gold accents and quirky flamingo magnet boards. It’s like our Pinterest boards have come to life. Apart from these sleek homewares, NNN also offers a mix of lighting, kitchenware, paintings, candles and diffusers, stationery and even furniture. Take a peek at what they have to offer on their e-commerce site.
A mega multi-concept store
It’s grandiose container-like colourful storefront reeled us right in. A relatively new kid on the block, The Ridge 354 is a mega multi-concept store, complete with an endless range of the finest lifestyle brands for outdoor gear, home living products, and casual wear for men and women. The two thousand square meter establishment also includes a wine shop, café, and pub (non-shopaholics, we know where you’ll be heading). A one-stop destination for all your shopping and dining needs; all of which are surrounded by the mountainous views at Pyeongchang-gun. Ahh… saying goodbye to The Ridge 354 was a struggle.
A modern take on the traditional Korean dress
Founded by designer Kim Young-jin, we dub Tchai Kim as the future of traditional Korean fashion. Are you, like us, intrigued by their traditional Korean dress (the hanbok)? Well at Tchai Kim, you will discover water-down versions of hanbok designs without undermining its Korean aesthetic. The hanboks are so easy to wear and are clad in a variety of prints and patterns; you are sure to find the perfect pieces.