Widely known as a shopping paradise, fashion in Saigon is as varied and colourful as the city. It’s no secret that Saigon fares well in the fashion department – the city is simply overrun with skilled tailors, seamstresses, craftsmen and designers!
Whether you’re looking for bespoke fashion, quality silk and embroidery or original local designs, Saigon will definitely fill those needs. Mostly centered around the historical streets of District 1, all the top fashion boutiques inHo Chi Minh can be covered in a day. Follow our trail as we lead you to the best local fashion brands Saigon has to offer.
Fashion boutique and nail salon rolled into one
Get a major primping at D2 Fashion Lifestyle, a fashion boutique and nail salon rolled into one. Occupying two floors of a beautifully renovated villa on Xuan Thuy Road, the spacious well-lit boutique curates a stunning selection of sustainable clothing labels such as Tonle and Elsewhere from Cambodia, Dien Anh from Vietnam, Djinn from the UK and Moniko from Malaysia. Fill up on resort-style dresses, breezy cotton tunics and boho-glam jewellery at this charming earthy boutique.
Minimalist Street Chic Fashion
Located in the same building as the popular L’Usine, Devon London is the perfect hunting ground for urban fashionistas with slight minimalistic tastes. Founded in Hanoi, Devon London is the brainchild of Devon Nguyen, naturally adopting her modern and eclectic style. Expect timeless and sophisticated fashion given a street style edge. Slogan tees and carelessly draped tops ooze effortless appeal while trendy culottes, slim peplum shirts and modified jumpsuits display an original and unconventional approach to fashion staples.
Modern & Feminine Apparel
Hatang is the portrait of chic with its monochrome interior décor and spaced out racks. Churning out modern classics season after season, Hatang is popular with the local fashion folk for its on-trend designs and simple, foolproof outfits. Youthful yet refined, Hatang keeps customers hooked on winning collections ranging from sleek pared down separates to flirty summery frocks that were made to travel. Complementing their ready-to-wear is a fab line of accessories that include leather wallets and clutches in a range of neutral and eye-popping colours.
Elegant and refined womenswear
Brace yourself – you might have to go a little off the beaten track here. But once you are upstairs in the comforts of Lam, you’ll find that the gorgeous vintage-inspired dresses and accessories will make your trip well worth it. They also offer a beautiful collection of wares for your home that, like their fashion items, exude an understated glamour and elegance. Recently, they’ve also branched out into casual clothing that combine a youthful flair with sophistication.
Modern Simplicity in Fashion
71 Mac Thi Buoi, District 1, Ho Chi Minh City | Also available online.
Just a few steps away from Lam’s flagship boutique is Lam by Lam, Lam’s faintly casual yet sophisticated sister brand. Tucked away on the first floor of an old shophouse, Lam by Lam reflects a modern simplicity in its style of dress. Find work wear staples like preppy shirtdresses, classic pleated dresses and basic sheath tops that can be easily mixed and matched for everyday wear.
Elegant, vintage-inspired wear
Get a shot of old Hollywood glamour at Le Camelia Boutique. Black and white tiled floors, framed studio portraits and elegant lounge sofas make this a great place to indulge in a spot of post-lunch or teatime shopping. It’s also where you’re likely to find a classic little black dress to add to your arsenal. Steal the style of old Hollywood screen sirens with chic vintage dresses in materials like silk, satin and tweed. Everything in the shop seems made to go with a string of pearls and a dainty camellia brooch, which is the store’s signature look.
Clean, minimalist fashion
77 Mac Thi Buoi Street, District 1, Ho Chi Minh City | Also available online.
Stripped bare of all bells and whistles, Nosbyn is a contemporary playground for fans of the minimalist, clean-cut aesthetic. Precision tailoring is combined with wearable, unfussy silhouettes for a look that exudes class and comfort. The fresh muted palette is another attractive feature, with delectable shades like peach, mint and soft dusty blue elevating a simple tee or short suit. For stylish basics that are as versatile as the seasons, Nosbyn is definitely a winner.
Bold contemporary couture
81 Le Thanh Ton Street, District 1, Ho Chi Minh City | Also available online.
Homegrown Vietnamese designer Phuong My floats the novel concept of eveningwear as daywear with a head-turning collection of evening-inspired dresses that are just as suitable for day. Stylish and transitional, Phuong My designs embody feminine grace and romance with luxurious fabrics and elegant motifs adorning structurally exquisite forms. Never content with being the same as everyone else, Phuong My sources her materials exclusively from Paris, Milan and Hong Kong to craft her elegant and intriguing garments.
Summer vintage fashion and accessories
If you love the golden age of Hollywood fashion, this is the shop for you. Expect nothing less than vintage-styled, classic fashion in simple yet youthful styles. Look out for their children’s range as well, which offers cute little retro dresses for the young Audrey Hepburn wannabes out there.
Modern, reimagined silk brocade
Taking the traditional Vietnamese silk brocade well into the modern age is Thuy Design House. Dubbed “the woman of brocade”, fast-rising designer and painter Thuy Nguyen experiments with traditional materials and shapes to arrive at her signature bold and resplendent designs. Lavish brocades in fiery reds, blazing yellows and emerald greens emblazoned with dragons and phoenixes find balance in sharp structured cuts and contemporary silhouettes. By reinventing traditional forms of dress such as the ao dai, Thuy liberates women to find freedom in their fashion choices and beyond.
Feminine & figure-flattering designs
Valenciani is a homegrown luxury boutique set up by one Saigon’s most acclaimed fashion designers. Known for its feminine, figure-flattering gowns and dresses, Valenciani’s designs accentuate and emphasize the female form. The latest store on Mac Thi Buoi Street is an interior marvel in itself, with whitewashed colours, textures and natural wood elements beautifying the light-filled space. Flaunt your feminine charms in delicate lace dresses and flouncy shift dresses with exaggerated hems.
Local fashion designer haven
Housing more than 20 emerging and established local fashion designers, Vietnam Designers House is dedicated to supporting these talented minds by offering a warm environment for them to sell their wares. As these budding designers no longer need to worry about marketing their designs, they can focus on their art, which is probably why you’ll find plenty of daring, artistic and extremely fashion-forward designs all over the store.