A designer range of fashion jewellery, Stones That Rock is based on the philosophy of fun, flexibility and value



About Launched in 2010, Stones That Rock is a Singapore based jewellery label that uses a mix of freshwater pearls, semi-precious stones and crystals to offer a mix of both contemporary and classic pieces. With expert craftsmanship, Stones That Rock offers jewellery pieces designed to enhance any outfit and raise the spirit.

Category Jewellery

Price Range US$10-US$500

Business Goals

  • Increase traffic to website and stockists in an affordable and quick way
  • Increase attendance at events
  • Be the jewellery of choice for shoppers in an ever growing market of emerging and established brands

Business Challenge

  • Lacked the knowledge on how to effectively and efficiently drive traffic to Stones That Rock especially with the increasing number of competitors in the market
  • Faced limitations in generating new followers and expanding customer base using eDMs and Facebook. This is especially difficult when Facebook limits the reach of brand’s posts.
  • Paid advertising is generally expensive and requires long lead times. This can be especially frustrating when the results are not seen after investing time, effort and money on outsourced service providers.

We want to work with people who are prepared to give something away not just interested in only selling their IP or services. It’s also attractive to work with a company that is prepared to share their experience and findings and invest in educating their clients – collaborative.

Showcasing Stones That Rock on Travelshopa

Travelshopa set themselves apart from the outset with a friendly and open approach. With a clear understanding of the Singapore scene and also the nature of small businesses, Stones That Rock chose Travelshopa because they felt understood and they knew from the outset where Travelshopa was heading.

Travelshopa has been generous in sharing information and market data, which has helped us in our marketing strategies and decisions.

1/ Long term support and guidance

Since late 2012, Stones That Rock has received support and encouragement from Travelshopa. Travelshopa’s editorial content and marketing of events has helped Stones That Rock expand their reach while saving time on marketing efforts to concentrate on other areas of the business. The success of a recent event, Glamorous Giving in the Support of UN Women 2014, was partly attributed to Traveshopa and their efforts to drive shoppers to the event.

2/ Close collaboration and partnership

Stones That Rock  always shares information on upcoming events and new product launches with Travelshopa so that they can easily share the information with their readers in a timely manner. Besides featuring Stones That Rock editorial content, Travelshopa has supported Stones That Rock with press releases and event sponsorships. In return, Stones That Rock actively promotes Travelshopa to other brands and shoppers with the aim of growing the Travelshopa community. Anytime Travelshopa refers to Stones that Rock in an article or feature we acknowledge the reference and “post it”. We always “talk up” the relationship to stimulate two way interest.

3/ A personal approach that’s on the right track

While the personal touch and relationship with Renee, the Chief Travelshopa, is one of Stones That Rock’s favourite parts of working with Travelshopa, it is the company’s overall responsive, open, personable and honest approach that won them over. Stones That Rock feels that Travelshopa understands their business and its constraints. It is Travelshopa’s knowledge of the local brands, trends and marketplace that has given Stones That Rock the confidence that Travelshopa is on the right track to creating the “go to shopping site” for Singapore and beyond.

We’ve finally found a company that is prepared to collaborate, educate and share their experiences and findings with us.

Find out more about Travelshopa For Business


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