We love eco-friendly fashion labels as much as the next person (or probably more!) but if there were one other thing we loved just as much, it would have to be fashion brands that are as socially aware as they are environmentally conscious.
We’re talking about local labels that are not only eco-friendly, but also dedicated to global issues such as poverty, child slavery or even animal rights. Fortunately, as a modern, cosmopolitan city, Singapore has produced its fair share of altruistic brands.
Here are some local stores who are adamant about doing their part for social causes through various ways, whether by donating part of their proceeds to reputable charities, supporting other labels that are eco and socially responsible, or partnering up with non-profit organisations to do their part for the less fortunate. Plus, we absolutely love that they make shopping for a cause that much easier! Shop for a cause with these local labels today!
Contributing to causes for underprivileged children
Fashion label Armoire is on a mission: to engineer the perfect dress. And on its way, it plans to do its part to help underprivileged children around the world – one t-shirt at a time. We’re talking about their Not Just Another Tee campaign, a six-week cause activation where Amoire sells a dedicated vintage-designed tee, of which a portion of its proceeds will go to a non-profit organisation. For now, the charity of choice is Save the Children, which works to help Syrian children caught in the war, as well as families affected by Typhoon Haiyan through long-term recovery programmes.
Sustainable, comfortable and stylish womenswear
#02-18/27, Cluny Court, 501 Bukit Timah Rd, Singapore 259760 | #03-18A, Tanglin Mall, 163 Tanglin Road, Singapore 247933
A hidden gem on the second floor of Cluny Court, Paperbag Princess is a treasure trove of womenswear and accessories ranging from casual to evening wear often in fresh, breezy cottons so you remain cool and comfortable in the Singapore heat all day. They’re also the exclusive distributor of Aussie brand Buddha Wear, which donates part of their proceeds to charities dedicated to HIV-positive children in Bali, and carry GoodWorks bracelets, which are aimed at encouraging greater acts of humanitarianism. Oh, and be sure to check out Elk Accessories, an eco-friendly label that uses only sustainable materials – we hear their latest collection has just arrived, offering lightweight chambray clothing, beautiful silk scarves, and cleverly designed tops that insert a unique twist to the conventional blouse.
Raising awareness for sustainable jobs and the de-mining cause
Cambodia may be one of the most beautiful, culturally rich countries in the world right now, but make no mistake – they still are suffering from remnants of their violent past. As many as six million unexploded landmines are suspected to remain on Cambodian land, causing hundreds of casualties a year, even up until today – most of them children. Saught supports the de-mining cause by using scrap metal from found landmines, transforming them into stunning jewellery crafted by Cambodian artisans in an effort to raise awareness and offer under-privileged locals fair wages and sustainable jobs. Saught offers a perfect opportunity to help those in need, and bring home some beautiful jewellery at the same time.
Fashion with benefits
115 Amoy Street, Singapore 069935. Also available online.
Exactly as its name suggests, The Fashion Benefit offers fashion with benefits – as in social and environmental benefits, by carrying labels that practice fair trade, recycling efforts and non-exploitation manufacturing. We especially love that their website offers tidbits of information about issues such as poverty and child slavery in an effort to raise awareness for these causes. The Fashion Benefit stocks international labels such as Skunk Funk, Fairground and Ruby Rocks (some of which are exclusive to the online boutique) as well as local labels such as Aijek, Weekend Sundries and Edge of Ember. US$5 is donated to their partnering foundation, Destiny Rescue, with every purchase.
Tees for animal lovers
Animal lovers rejoice! Because you can now do your part for animal rights from the comfort of your own home – and gain some awesome tees and totes in return! The Tree Shirt House partners with eight different charities each dedicated to protecting an animal namely the moon bear, pangolin, gold fish (trust us, there’s a good reason for this), bumblebee bat, saola, Aussie rabbits, namiban seals and pygmy sloth. The local brand uses only 100% organic cotton certified Fair Trade and of the Global Organic Trade Standard (GOTS) for their tees, each of which narrates a unique story for each animal. With each t-shirt purchased, The Tree Shirt House also donates US$5 to the partnered charity, which goes into the preservation of the animal – now how can we say no to that!
31 Arab Street, 2nd Floor, Singapore 199730 | Also available online.
To many people, yoga is merely a hobby or a means to stay fit. Once our hour-long session at the yoga studio is over, the philosophies and mindsets that come with the age-old art form are often stripped away with our yogawear – but not for the minds behind Touch The Toes. The local brand is immersed entirely in the yoga culture, practising ahimsa, or non-violence, even after yoga-posing hours. They observe ethical and eco consumerism, encouraging the purchase of ethical products, supporting fair trade, learning about sustainable living and opting for organic produce. Here, you can find clothing made of organic cotton, bamboo blends and up-cycled materials. Oh and check out one of their carried brands, Carpet for Communities, which works with the Poi Pet community to create beautiful handmade, eco-friendly carpets.